a music video award that gets a new face every year
the brief
Kulturverein LoR. – Legends of Rock needed a festival for music videos, an art form without a stage of its own.
what I made
Everything, every year: key visual, motion, web, print. Only one thing stays, the symbol: a shingle from the Golden Roof in Innsbruck, the one the award is named after, shaped like a replay button. Every year I build it into a new world.
the result
Four editions since 2022. The premiere drew over 200 submissions where 50 were expected. A new commission from the same house, year after year.
the idea
A festival for music videos doesn’t need a fixed corporate identity. The submitted videos change every year, so the festival’s face should too. I develop the whole world from scratch each year.
Only the name, the symbol and the thought behind it stay the same. Everything else changes.
Headline Font for 2026
Colors 2026
- #E1D5CD
- #151515
- #284D91
- #E5A82A
- #DB2D1B
- #55B5C8
- #9C75E3
Copy 2026
Raleway
Every January I show LoR the new world for the coming festival. Over the years that trust has become the freedom this kind of work needs.
The Idea for 2026 is to connect music video aesthetics from 1981 to the present. The typography and colors should combine nostalgia and modernity, thereby paying homage to the theme of music videos as a whole.
website design and concept by me, developed by plural
One website, two phases. While submissions are open, it works as the submission tool, with an interface to Shopify that handles the entries and their fees. During the festival, blocks switch on and off, and it becomes the information site.
